From 2017-2019, Nanda managed a team of community based social marketing experts and multicultural outreach strategists to guide Seattle Public Utilities in the development of a strong wastewater education program. The program focused on sewer drain protection, side sewer maintenance, and improved customer access to programs and services.

The NLBG Consulting team conducted comprehensive behavioral research and designed and implemented a pilot customer education campaign with the ultimate goals to: 1) Reduce fats, oils, and grease poured down the drain to protect public health, the environment, and Seattle’s aging infrastructure; and 2) Ensure that Seattle’s diverse residents have access to clear, helpful information from SPU.

Research activities included city-wide electronic surveys; intercept surveys in English, Vietnamese, Spanish, Tagalog, and Chinese; focus groups; one-on-one interviews; door-to-door outreach; and special attention to multifamily property needs and nuances. Research results fueled a successful behavior change campaign with the NLBG team developing messages, taglines, collateral materials, visual prompts, and evaluation metrics.

As overall Project Manager, Nanda facilitated regular meetings with key SPU staff and managed all invoices, timelines, deliverables, tracking, stakeholder presentations, and overall activities.

Managing one team within a larger consultant group with a focus on multicultural outreach and strategic communications as the City of Seattle repairs the priority infrastructure that connects the West Seattle neighborhood with the rest of the city. What began as emergency communications in 2020 when the bridge was immediately shut down, has now developed into proactive strategizing and reaching out to impacted community members to minimize hardships and create equitable policies while the infrastructure is undergoing repair. Overseeing multicultural and local media communications, digital advertising, campaign development, transcreation, event planning, outreach coordination, and tracking.

From 2019-2020, worked with the City of Seattle’s Office of Sustainability to enhance efforts to offer no-cost, daily fresh fruits and vegetables to elementary schools with high free and reduced lunch program enrollment. Worked with eligible schools to generate interest in the program, ascertain the needs of each school, and address obstacles preventing their participation. Developed outreach materials for students and staff, communicated regularly with schools, and tracked participation.

Providing community outreach for a multi-year infrastructure improvement project in Seattle’s west Beacon Hill neighborhood meant to help reduce storm-related combined sewer backups and flooding. Working with Seattle Public Utilities to provide up-to-date communications and hear input from design through construction. Work includes: drafting listserv posts, coordinating public open houses, sharing information door-to-door, writing and translating fact sheets, and managing graphics creation for online and written materials.

In 2018, worked with Triangle Associates to coordinate community engagement efforts between multiple city departments and school-related entities as well as the general public. Facilitated creation of a public engagement plan that included early outreach to stakeholders to hear interests, concerns, and opportunities for equitable engagement. Coordinated meetings and team communication. Led writing efforts and public engagement planning. Ultimately, the clients ended the project before completing public engagement efforts.

From 2017-2019, Nanda managed a team of community based social marketing experts and multicultural outreach strategists to guide Seattle Public Utilities in the development of a strong wastewater education program. The program focused on sewer drain protection, side sewer maintenance, and improved customer access to programs and services.

The NLBG Consulting team conducted comprehensive behavioral research and designed and implemented a pilot customer education campaign with the ultimate goals to: 1) Reduce fats, oils, and grease poured down the drain to protect public health, the environment, and Seattle’s aging infrastructure; and 2) Ensure that Seattle’s diverse residents have access to clear, helpful information from SPU.

Research activities included city-wide electronic surveys; intercept surveys in English, Vietnamese, Spanish, Tagalog, and Chinese; focus groups; one-on-one interviews; door-to-door outreach; and special attention to multifamily property needs and nuances. Research results fueled a successful behavior change campaign with the NLBG team developing messages, taglines, collateral materials, visual prompts, and evaluation metrics.

As overall Project Manager, Nanda facilitated regular meetings with key SPU staff and managed all invoices, timelines, deliverables, tracking, stakeholder presentations, and overall activities.

In 2020, Kitsap County received a Waste Reduction and Recycling Education grant from the Washington State Department of Ecology to reduce contamination in the recycling at the three County-owned and operated recycling and garbage drop-off facilities: Hansville, Olalla, and Silverdale. Kitsap County Solid Waste Division contracted with the NLBG Consulting team from January through May 2021 to conduct in-depth research into recyclers using the drop-off facilities. The NLBG Consulting team – consisting of NLBG Consulting (project management), Radiant Consulting (analysis and outreach recommendations), Halcyon Northwest (research), and The Vida Agency (creative and multicultural strategy) – implemented an electronic survey that was promoted in multiple ways to facility users. Based on data from the 1,800 survey respondents, the team developed outreach recommendations, creative mock-ups, and evaluation guidance to help reduce recycling contamination levels.